Privacy Policy

Last updated: 27 Oct 2025

This Privacy Policy explains how AuraDigital (“we”, “us”, or “our”) collects, uses, shares, and protects information when you use our website, onboarding flows, and services (together, the “Services”). By using the Services, you agree to this Policy and our Terms.

1. Information We Collect

  • Account Information: name, phone number, email.
  • Business Information: shop name, address, category, links (e.g., website/Instagram/Maps), images and logos you upload.
  • Usage Data: device type, browser, pages viewed, time on page, clicks and actions within the app; approximate location from IP.
  • Payments: Processed securely by our authorized payment partners. We do not store your card or bank details. The respective payment provider’s privacy policy will apply to payment-related data once integration is active.
  • Support: content of messages/emails you send to us.

2. How We Use Your Information

  • Provide, operate, and improve the Services (store setup, dashboard, analytics).
  • Authenticate users and prevent fraud or misuse.
  • Send service communications (e.g., confirmations, alerts, updates).
  • Comply with legal obligations and enforce our terms.
  • Analyse usage to improve performance and experience.

We collect and use information only for lawful and legitimate purposes related to providing and improving our services, in line with applicable Indian data protection laws.

We do not sell or rent personal information. Data is used only to provide the AuraDigital platform and its features.

3. Sharing & Disclosure

  • Payment Processors: Payments (if applicable) are handled securely by authorized third-party providers. Their respective privacy policies govern any payment data they process. We do not store card or bank account details on our servers.
  • Vendors: hosting, storage, analytics, communications, and infrastructure providers under contracts with appropriate safeguards.
  • Legal: if required by law, to protect rights, safety, or prevent fraud.
  • Business Transfers: in a merger, acquisition, or asset sale, we may transfer data as permitted by law.

4. Data Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is 100% secure.

5. Data Retention

We retain information only as long as necessary for the purposes above, to comply with law, resolve disputes, and enforce agreements. You may request deletion where legally and operationally feasible.

6. Your Choices & Rights

  • Access & Update: manage profile and business details from your dashboard.
  • Export/Deletion: email us to request a copy or deletion of your data.
  • Consent: where processing relies on consent, you may withdraw it at any time.
  • Cookies/Tracking: control via browser settings (see “Cookies & Tracking” below).

7. Data Hosting

We use trusted cloud service providers to host and process data securely. Some data may be stored or processed outside India, depending on server availability and performance. Appropriate safeguards are applied to protect your information.

8. Cookies & Tracking

We use cookies and similar technologies for essential operations, analytics, and improving the product. You can restrict cookies via your browser settings; some features may not function without them.

9. Changes to This Policy

We may update this Policy from time to time. The latest version will always be available on our website. Your continued use of the Services means you accept the updated Policy.

10. Contact

For any questions or concerns about this Privacy Policy or your data, please contact us at support@auradigital.co.in.